We have started from the need in our own fashion store for women's fashion.
• Almost everyone has a challenge in being visible more digitally and reaching out to visitors, tourists & customers.
• Many of our colleagues, stores and service, do not have websites but work with a focus on social media - which is good for the existing followers and customers.
• The questions from customers/visitors are becoming more and more common: What is available? Are there the ones I'm looking for?
AND
• 80 – 90% of purchase and travel decisions are made on the mobile phone!
• That the online trade stays around a stable 25 percent.
• The most important for commerce are: Location, Location and Location – This can be translated into accessibility and visibility or searchability today.
AVAILABILITY & FLOW of customers/visitors.
Shopping is also about experiencing and relaxing. Having a great shopping experience and either finding what you're looking for or making a bargain can motivate you to travel both short and long.
The customer often wants to see and feel. At the same time, there are niches that have been out-competed by online shopping.
WHAT CUSTOMERS ARE LOOKING FOR IS OFTEN AVAILABLE!
• But finding it is often almost impossible.
When it comes to reaching new visitors and potential customers, it is more important that visitors see the entire range also on mobile, with brands and the opportunity to relax than that we are seen mostly digitally (80 - 90% of purchase and travel decisions are made on mobile ).
When many customers do not live in the same neighborhood or even nearby, one of the motivations is to know what is available and what is around us. Digital search on mobile (digital accessibility, visibility and searchability).
SATISFIED VISITORS/CUSTOMERS WILL SPREAD THE MESSAGE AND RETURN!
A common platform where everyone is involved and everything is searchable, simple and clear provides increased digital accessibility. When everyone is involved, the offer becomes more exciting and attractive.
tolocal.shop is made to digitally reach more residents, visitors and tourists, with simpler offers, a common platform for your entire local range of products, news & advertisements.
Many people mistakenly believe that online shopping takes away our customers, but it was shown in the pandemic that customers come back after being forced to shop online. Today we know that everyone shops online, but no one talks anymore about the fact that the levels are relatively stable and that the majority is physical trade, in many industries.
At the same time, from both an environmental and a human (social) perspective, it is important to support local trade, plus the increasingly important crowd of travelers and tourists need an easy local media to find the right and unique.
SO THE POSSIBILITIES ARE COMMON:
They are the total offer is interesting for the visitors – finding all the products and offers of the individual companies is more interesting than finding only one or a few companies. At the same time, many people want to find the unique local, outside the chains' offer. The entire resort is a cluster of offers and opportunities that together attract both residents and visitors. And many visitors are actually tourists, so multiple languages are also important.
Perhaps one of our greatest strengths is that there are more of us, with similar and completely different offers. Shows that there is a wide range of stores, brands and categories.
WE DO SUPPORT COMPANIES, CLUSTERS & COLLABORATION!
We give individual entrepreneurs the opportunity to be seen and searched for product, service and location as part of the offer. A local destination choice where "everything" is searchable.
Reach more customers more easily + Customers find more easily.
Increased searchability = increased AVAILABILITY!
EASY FOR THE CUSTOMER TO FIND AND THE COMPANY TO UPDATE, WITH:
- Advertisements/Offers & Assortment.
- Link to social media & webshop.
- Inspirational images and category images.
- Find us, Like, Templates for opening hours & holidays of the year + coordinate locally.
- Easy to delegate permission levels, opens for external help effectively.
- Review, Visitor statistics & "Contact us" linked to the company's mobile & web.