OUR STORY 
Our successful store Rydholms Modehus in Varberg, manages to attract customers from all over Western Sweden, the country and foreign tourists through a combination of unique shopping, personal service and by Varberg serving as an attractive meeting place with a wide range and relaxation.

The strategy consists of having a wide range and accessible relaxation, in order to overcome competition from larger cities and e-commerce.
• Unique assortment: Instead of competing with large chains in shopping centers, Varberg focuses on unique stores with a narrow and deep assortment within a specific niche, which makes the store a destination in itself. An example is Rydholms Modehus in Varberg, perhaps one of Sweden's oldest clothing stores, whose long history and niche selection attract visitors.

• Personal service and expertise: A key factor is the personal relationship with the customers. The retailer employs knowledgeable staff who can offer expertise and guidance, creating a pleasant and memorable shopping experience.

• Collaboration and events: Local retailers often collaborate, such as "Varbergs Handel", to promote the town as an attractive shopping destination. They can also organize events, such as market days, to increase visitor numbers, which in turn benefits all local stores.

• E-commerce integration: Many successful stores complement their physical presence with a well-developed website, which broadens the customer base beyond the local geographic location and creates resilience against digital competition.

• Atmosphere and design: A welcoming and inspiring store environment where customers feel comfortable plays a major role in attracting and retaining visitors, and can contribute to a positive experience that people are willing to travel for.

Welcome to us in Varberg